Released on = July 11, 2006, 10:12 am

Press Release Author = Jens Wille / Ubilabs

Industry = Internet & Online

Press Release Summary = Track the positions of different riders live on a satellite
image - www.ubilabs.net/tdf

Press Release Body = In July, cycling fans all over the world traditionally spend
their time in front of the TV and follow the peloton around France. From now on
these TV images are flanked by a very interesting application:

Ubilabs displays live on the Internet where different riders are at the very moment.
Both the actual stage and the exact positions of various riders are displayed on
interactive maps and satellite images. The positions are shown on the well-known
Google Maps.

But this is not where it ends - beside the position of the riders even their actual
speed, their pulse beat, their step frequency or their performance is transmitted.

This has been realized through collaborative work by SRM, the inventors of
"Powermeter", and Ubilabs, an agency for localized content (Location Based Media).
SRM equips certain riders with a technology that enables them to track the data
every second and subsequently send it to a server and integrate it on the Ubilabs
platform.

The "Tour-Tracker" could be launched just in time for the beginning of the tour. The
actual stage is displayed every day. After the start of each stage all the riders
equipped with the SRM technology are shown on the website and can be followed
throughout the stage.

And therefor not only passionate cycling fans will experience the Tour de France
like never before: with their fingers on an interactive map.

The massive public interest that has been aroused so far is a proof for the success
of the collaborative work between SRM and Ubilabs. More and more websites are linked
with the tour-tracker-site. With great joy it has been recognised that even active
riders refer to it on their websites like the dutch rider Bram Tankink.

Ubilabs - Location Based Media
Ubilabs is a Joint Venture for Location Based Media. The three partners 52grad,
Sumaato and transformat work collaboratively on solutions for the interactive
localization of different contents.

Polaire as a platform for GeoCasting is the flagship among all products: you can
leave messages at places where you are or that you are interested in. Easy and quick
- for example with your mobile. A server edits your texts, videos and photos and
localizes them on a map.

52grad, Sumaato and transformat are Spin-Offs of the Bauhaus-University in Weimar.
The closeness to academic research allows Ubilabs to profit from the knowledge of
professors, scientists and students.

www.ubilabs.net
www.ubilabs.net/tdf
www.srm.de
www.bramtankink.nl


Web Site = http://ubilabs.net/tdf

Contact Details = Ubilabs
Schäferstr. 24
20357 Hamburg, Germany

Tel. +49 (0) 40 / 29 89 32 12

Jens Wille
Business Development
wille@ubilabs.net